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On SCHOOL LIFE

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On LOVE LIFE

Books before boys because boys bring babies.

On LIFE as a whole

Life can only be understood backwards; but it must be lived forwards.

Life is a piece of cake. Share yours with a smile!
Every cloud has a silver lining. Problems always have solutions. Don't worry.
Never miss out on the simple good things in life. You only have one shot in it.

Okay...

It's been quite a while and I just want to say that even if I didn't get an internship in an advertising agency, I still haven't given up my dream to be in advertising someday. So here's a bit of something I do to exercise my advertising skills.

When I was just a freshie college student, someone told me that since he's a business ad student (like me), he couldn't help but analyze ads on TV. Hence, he gives a very not-so-typical attention to adverts and actually starts convos about them. At that time, I wondered if I would be like him someday, since at first year, we don't have BA subjects yet. I thought I'd begin doing the same come sophomore year. But all thanks to that guy I started the marketing propaganda analyses just in my first year in college, unarmed with the right terms to describe what I was observing, but still able to engage in meaningful conversations about brands. 

Now that I'm in my junior year (actually it's summer vacation and I'm starting the next school year as a senior), I guess I can now properly evaluate the different marketing efforts of certain brands.

What struck me lately was the Veet commercial (http://www.youtube.com/watch?v=hGKwXetnMvY) wherein this pretty artist had her dress torn just before the show. So what did she do? Did she freak out like a bratty girl when her pretty dress got smeared with some syrup? Nope, she just tore the sleeves off (one of which was damaged) and voila! She waved her arms high and proud to the audience since she had flawlessly smooth and white underarms anyway. So what's my comment about this?




Of course, a bit of exaggeration is necessary in some advertising campaigns, but sometimes I do wish the people behind these would strive to be more realistic. I use Veet and the result is not a perfectly smooth skin, but yeah, the result is so-so; manageable. Also, when I watched this particular commercial, my reaction was, what the heck, she's using Veet on her hair-free underarms! That's not the way to use it! She should have used it on her hairy underarms... like this one:





Well if after using Veet her underarms became silky smooth then I am 100% positive that the product would be a hit! Yeah, I said exaggerations are allowed but at least show the people how the product should really be used. She used it more like a deodorant lotion.

On the second thought, the commercial would be quite disturbing if she did flash hairy underarms like that one. <shivers>

One thing they could have done would be showing her in the bathroom, with a bath robe on and Veet on hand. Just when she's about to apply Veet, she would all of a sudden close the shower curtain. At least it's implied that she still had a bit of hair on her pits before using Veet. 

Oh well, that's just me. 




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